My first big branding project where I helped rebrand Scratch n’Win lottery in the Prairie provinces. We created a new brand name “ZING” for the tickets, the tagline Play.Thrill.Win, and 2 regional TV spots to encompass the excitement and fun that comes with playing scratch lottery tickets. 4 years later, the brand assets are still being used.
The Holiday TV spot promoting the Players Choice gift pack.
Agency: ZGM, Calgary
Production: Giant Ant, Vancouver
Creative Director: Leah Zukowski
Art Director: Taegan Rubert
Copywriter: Nima Samadi
