My career started during a pivotal time when the 30-second TV spot was king, but this new kid on the block called social and digital was coming to life. Send your likes to Zuckerberg.
I worked at one of those big conglomerates in the city. You know the one owned by some holding company? In New York? Named only using three letters? Two of which are the same? (Hint: it’s WPP). I spent the early part of my career trying to brainstorm the big idea, developing campaigns with legs, and conceptualizing for big brands, small brands, and soon-to-be brands – then things changed. Advertising agencies started to run lean and mean. Client budgets buttoned up. Monthly retainers were few and far between. Creatives were doing what was once taboo: going client-side. And consumers were spending more time watching reruns of Seinfeld on their phones than watching reruns of Seinfeld on TV – so I decided to adapt.
I was recruited by a Fortune 500 company to help build out a creative department while elevating the creative output through emotive storytelling. Brand sentiment went up. Then the pandemic hit, and things went down. But it went back up again when I got the chance to work remotely from home in my PJs for a global digital agency. I dabbled in emerging technology while producing organic social content for a giant telecom. Next, I worked on everything and anything for a small California-based bank as their Agency of Record before they got in trouble with the government.
Recently, I decided to take a career break to focus on some personal and professional goals. I took Prompt Engineering courses while learning about how AI is changing the game for copywriters. Today, you can find me mostly freelancing or doing short stints.
I’m always happy to hear about new opportunities – so feel free to get in touch.