With a new brand position, Geek Squad needed a series of short, online videos to communicate the key benefits of each of their new programs.
Results: Campaign ran for 7 days and gathered 5.2 million impressions across Youtube and Instagram, and a positive social sentiment of 94%, well over the brand's average.
Agency: Best Buy (in-house agency)
Production: Hadron Films
Concept/Copywriter: Nima Samadi
