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Mitchell Eye Centre Website - UX Writing

Mitchell Eye Centre needed their website redesigned. I helped write and rewrite all their website copy. My tasks included interviewing the doctors for their bios, taking medical jargon and making it more human and benefit driven, and optimizing the headlines and copy for SEO rankings.

Experience the full site at mitchelleyecentre.com

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  Agency: WAX, Calgary    Creative Director: Nick Asik, Monique Gamache    Developer: Jonathan Yeo, Andrew Anderson     Digital Art Director: Daniel Fontaine     Copywriter: Nima Samadi

Agency: WAX, Calgary

Creative Director: Nick Asik, Monique Gamache

Developer: Jonathan Yeo, Andrew Anderson

Digital Art Director: Daniel Fontaine

Copywriter: Nima Samadi