
Mitchell Eye Centre Website - UX Writing
Mitchell Eye Centre needed their website redesigned. I helped write and rewrite all their website copy. My tasks included interviewing the doctors for their bios, taking medical jargon and making it more human and benefit driven, and optimizing the headlines and copy for SEO rankings.
Experience the full site at mitchelleyecentre.com








Agency: WAX, Calgary
Creative Director: Nick Asik, Monique Gamache
Developer: Jonathan Yeo, Andrew Anderson
Digital Art Director: Daniel Fontaine
Copywriter: Nima Samadi