Evil Spirits Vodka was a new vodka brand set to be released in Canada. To engage with social followers, we asked people if they were willing to sell their souls for a pre-release bottle.
On the Facebook page, people started to ask when will Evil Spirits be released. We saw this as an opportunity to engage with followers.
Using promoted posts, we asked social followers if they were willing to sell us their soul for a pre-release bottle.
People where then directed to a landing page with an online form giving us ownership of their soul in exchange for a bottle of Evil Spirits.
Campaign was accompanied with a series of socials posts.
Agency: St. Bernadine Mission Communications
Creative Directors: Andrew Samuel, David Walker
Designer/Packaging Design: Jenn Hicks
Social Concept/Copywriter: Nima Samadi